Morgan Stanley Launches E*Trade Crypto Trading at 0.5%, Undercutting Coinbase and Schwab
BeInCrypto
Morgan Stanley has introduced a 0.5% crypto trading fee on E*Trade, positioning itself as a low-cost competitor to Coinbase, Schwab, and Robinhood.Summary
Morgan Stanley has launched direct cryptocurrency trading on its E*Trade platform, currently available to a pilot group with a planned rollout to all 8.6 million clients by 2026. By charging a 0.5% fee per transaction, the bank is undercutting competitors like Charles Schwab, Coinbase, and Robinhood. The platform supports Bitcoin, Ether, and Solana, utilizing infrastructure from Zerohash to handle custody and settlement. This move complements Morgan Stanley's recent push into spot ETFs and leverages the firm's vast advisor network to capture market share from crypto-native brokerages.
(Source：BeInCrypto)