Influence360 Launches as the First AI & Data-Driven Web3 KOL Platform with Global KOL Coverage and Real Attribution
Influence360 has launched an AI-powered platform to streamline Web3 influencer marketing through data-driven discovery, secure payments, and measurable campaign performance.Summary
Influence360 has officially launched to provide a comprehensive infrastructure for Web3 influencer marketing, addressing industry gaps in trust, payment security, and campaign attribution. Founded by industry veterans Dejan Horvat and Laura Toma, the platform enables projects to discover global KOLs across multiple languages and channels, execute structured campaigns, and utilize AI-powered optimization.
Key features include smart contract escrow for transparent payments and a robust data layer that tracks real performance, helping brands move beyond basic influencer outreach toward measurable growth. Alongside the launch, the company released a benchmark report, "The State of Web3 Influencer Marketing 2026," which highlights persistent payment and infrastructure challenges among 143 surveyed KOLs. The platform also supports Web3 agencies through custom access levels and an affiliate marketing ecosystem.
(Source：BeInCrypto)