GameStop CEO Questions eBay’s $2.4 Billion Marketing Spend
BeInCrypto
GameStop CEO Ryan Cohen publicly criticized eBay's $2.4 billion marketing budget while highlighting a new corporate role tasked with auditing that spending.Summary
GameStop CEO Ryan Cohen has publicly questioned eBay's marketing efficiency, specifically targeting the company's $2.4 billion annual spend. His comments followed the posting of a new job opening for a "Senior Manager of Marketing Effectiveness" at eBay, which Cohen sarcastically noted was intended to track where the marketing budget is actually being spent. This critique is part of an ongoing public feud between the two companies, stemming from GameStop’s rejected $56 billion acquisition bid for eBay and the subsequent suspension of Cohen’s personal seller account by the platform.
(Source：BeInCrypto)