X launches major ad overhaul as everything app ambitions expand
X is rebuilding its advertising platform from the ground up to improve performance and support Elon Musk's vision for an everything app.Summary
X has announced a major overhaul of its advertising platform, rebuilding its Ads Manager to focus on simplicity, advertiser control, and AI-powered performance. The new system utilizes advanced retrieval and ranking models to improve ad targeting and engagement, addressing long-standing criticisms regarding the platform's ad technology capabilities since its acquisition by Elon Musk.
This strategic update is designed to bolster X's ad revenue and integrate more closely with xAI for faster product development. Furthermore, the initiative supports Musk's broader 'everything app' strategy, which includes the upcoming launch of X Money and partnerships with financial services like Visa for payments and digital wallet functionality.
(Source：Crypto Briefing)