XO Market bets on user-generated prediction markets to rival Polymarket and Kalshi

XO Market, a startup backed by investors including 20VC and Coinbase Ventures, is positioning itself as the "YouTube of prediction markets." Unlike established platforms like Kalshi and Polymarket, which curate markets internally, XO allows users to create, set parameters for, and profit from their own prediction markets. This user-generated model has already seen significant traction, with over $150 million in trading volume and 30,000 users since its mainnet beta launch in November. The company is also introducing "XO Vaults," a product designed to democratize market making by enabling users to pool capital into liquidity-providing strategies, aiming for annual yields of 8-10%. Additionally, XO is developing "XO Stories," a feature that promises a more creative approach to parlays by linking multiple outcomes dynamically. XO believes its on-chain, permissionless design offers transparency advantages amidst increasing regulatory scrutiny of prediction markets.

(Source：CoinDesk)