E-commerce Giant Coupang Moves to Build Stablecoin Legal Team

Coupang Pay, the fintech division of South Korean e-commerce giant Coupang, is aggressively recruiting in-house legal experts focused on stablecoins, signaling a major push into digital assets ahead of forthcoming Korean regulations. The company posted openings for junior and senior attorneys whose responsibilities include reviewing stablecoin issuance structures and engaging with financial regulators like the Financial Intelligence Unit. Coupang explicitly frames this legal team as a strategy unit designed to "design new business models while maintaining regulatory compliance." Coupang already has infrastructure experience, having joined Tempo, a stablecoin-focused Layer 1 blockchain developed by Stripe, as an early partner. The financial incentive for adopting stablecoins is substantial, potentially saving hundreds of millions annually in card fees and cross-border remittance costs. The hiring aligns with South Korea's legislative discussions on KRW-backed stablecoins, though Coupang faces potential regulatory friction due to past data leak criticism.

(Source：BeInCrypto)